Privacy Policy
Effective Date: March 1, 2018 (update)
Overview
At Dakin Farm we respect your privacy! We will use your e-mail address to confirm Internet orders, notify you of changes or updates to the site or announce a special offer per your request. We work hard to ensure the privacy of your personal information and take serious the trust that you place in us. The safety and security of your personal information is our top priority. All information, including your credit card number, is encrypted and sent over secure Internet lines only.
We do not rent or sell your personal information to marketers or others. Information that you choose to supply is used for the primary purpose of servicing your account in an efficient and orderly manner. We also may use anonymous information provided by your browser to improve the customer experiences across our catalog, call center and website.
Scope & Consent
This Privacy Policy describes the collection, use, disclosure, retention and protection of your personal information by Dakin Farm, also referred to in this document as “us” , “we” , “our”, etc. . By using this website and / or choosing to submit personal information, you consent to the collection, use, disclosure, retention and protection of your personal information described in this privacy policy. If you do not agree with this policy, do not use this website or submit personal information to us.
Information we collect
We may collect Personal Identifiable Information (PII) and Non-Personal Identifiable Information from you when you visit our website.
Typical PII that you may provide to us includes:
- Name
- email address
- postal address
- phone
- payment information
Non-PII, mostly technical details your browser automatically sends us, includes:
- Internet Service Provider (i.e. yourproviderdomain.com);
- Internet Protocol (IP) address of the device your using;
- Date and time of your visit;
- Internet address of the site from which you navigated directly to our website;
- Browser and operating system being used;
- Screen size and whether Flash or Java is installed, and
- Search terms and navigation paths you used during your visit.
Information you provide about a third party - Visitors who use the Email A Friend feature to communicate with third parties should be aware that the names and email address data you provide may be included in the email message. This third-party information, however, is used only to send the Email A Friend message and is not used in future marketing messages.
Cookies & Other Technologies
We use browser and mobile-based cookies and other tracking technologies to gather information about how you engage with our website.
The Non-PII your browser sends us provides anonymous, statistical information that can be used to improve our website and services, enhance your shopping experience and keep our website secure. While most data collected via your browser is non-identifying, some data may be associated with you. The latter is treated as personal information.
We may use non-PII information in the following ways:
- To help us better understand your shopping needs and preferences and provide consistent, personalized services and experiences across our tech line, call center, catalog, store and website.
- To help us resolve problems and improve our website, products and services
- To enhance your shopping experience
- To analyze trends and statistics
- To protect the security or integrity of our websites and our business
Generic information about how visitors engage with our website may be collected by using various methods including:
- Cookies - A cookie is a small data file placed on your computer or mobile device when you visit certain website such as dakinfarm.com. Cookies are used for various reasons including: counting visitors, identifying user preferences, and tracking navigation paths on the associated website. Cookies do not provide us with access to your computer or device, or any personal information about you. Although you may delete, disable or refuse cookies while visiting our website, please be aware that certain services or features may not be available or function properly without them
- Web Beacons - A web beacon is a tiny, often-transparent graphic image that is placed on a website or in an email and used to monitor the behavior of the user visiting the website or receiving the email. Beacons are often used in combination with cookies.
- Embedded Scripts - An embedded script is programming code that is designed to collect information about your interactions with a website (i.e. links you click on, length of time spent on a page, referring site, etc.). The code is temporarily downloaded onto your computer or device from our web server or a third-party service provider. These scripts are active only while you are connected to the websites, and is deactivated or deleted thereafter.
How we use your info
We use the PII you submit to us to fulfill customer service functions related to your questions, catalog requests and shopping orders. We may also use your PII to send you promotional offers and to respond to other customer service issues (i.e. Back In Stock notice, Wish List reminder, etc.). Common examples include:
- Process and fulfill your order, including to send you emails to confirm your order status and shipments.
- Communicate with you and to send you information by email, postal mail, telephone, or other means about our products, services, contests, and promotions, unless you have directed us not to contact you with promotional communications (see Your Choices / Options below).
- Administer and fulfill our contests and other promotions.
- Contact you, if necessary.
The Non-PII your browser sends us provides anonymous, statistical information that can be used to improve our website and services, enhance your shopping experience and keep the website secure. For example, we may use non-PII information to:
- Understand your shopping needs and preferences and provide consistent, personalized services and experiences across call center, catalog, and website.
- Resolve problems and improve our website, products and services.
- Enhance your shopping experience.
- Analyze trends and statistics.
- Protect the security or integrity of our websites and our business.
Security - How we safeguard your info
The safety and security of your personal information is our top priority. All information, including your credit card number, is encrypted and sent over secure Internet lines only. In compliance with Payment Card Industry Data Security Standards (PCI-DDS), we do not store your bank or credit card information.
Please do not ever send credit card information via an email message, as email communications are not always secure.
To prevent unauthorized access and / or disclosure of your information, we have implemented strong physical and electronic security practices.
We ask that you supply us with the following information: name as printed on the card, credit card number, expiration date, billing address (if different from shipping address) and your credit card ID number as printed on the card. Credit card information is highly confidential and is not used for any purpose other than to pay for and expedite your order quickly.
Disclosure/ Sharing
Any information provided is used by Dakin Farm for marketing, statistical and customer service purposes only.
As is customary with direct marketing businesses, we do occasionally exchange our “customer file” only with reputable mail order companies for marketing purposes. We never exchange gift recipients.
If you do not wish to receive catalogs from other companies, please send us an e-mail message at customerservice@dakinfarm.com requesting that your name and address be suppressed from these mailing activities. Otherwise, your consent is implied.
We do not share your personal information without your permission with any company, person or entity for purposes other than customer service, order fulfillment or legal compliance. For example:
- We may share your information with our service providers who manage our customer data and perform services on our behalf, such as fulfilling promotions, sending communications to our customers, processing product reviews in the future, conducting surveys, etc. We do not authorize any of these service providers to make any other use or disclosure of your information.
- We may disclose certain information about you, however, if compelled by laws or regulations or in response to a subpoena, order, or government request, or to protect the rights of Dakin Farm. or others.
Your Choices / Options
Dakin Farm wants to communicate with you only if you want to hear from us. When you complete a form or provide your details on our website, you will see a pre-checked box enabling you to opt-in to receive marketing communications from us by email. Leaving this opt-in checked allows us to email you about exclusive offers, special events, and the newest product information. If you prefer not to receive promotional materials, deselect the check box before you submit the form.
Current email subscribers who no longer want to receive promotional materials, such as offers and sales, may update the Email Offers & Newsletters option on the Account Preferences web page or Contact Customer Service. See "How to Contact Us" below. Please be sure to provide your full name and the email address you provided when registered with us or placed an order.
If you ask us to remove your name from our marketing lists, we will honor your opt-out request promptly — usually within 10 business days.
To opt out of receiving marketing via:
- Email - Click on the Safe Unsubscribe link at the bottom of any email from Dakin Farm.
- U.S. Postal Mail - Contact Customer Service. See “How to Contact Us” below.
- Telephone - Contact Customer Service. See “How to Contact Us” below.
Your access to view / update data we collect
You may review certain personal information related to your use of our website by signing into MyAccount with your username and password. Information you may update includes your:
- Name
- Birthday month and day
- Contact information
- MyAccount Password
- Marketing / newsletter preferences
- Wish List items
- Shipping addresses
You may also review your Order History details. Payment information, however, is not available because we do not ever save your bank or credit card details.
We strive to collect and use only what PII and Non-PII that we need to provide excellent customer service, fulfill your orders, improve your shopping experience and maintain our website security. Should you seek access to other types of personal information not mentioned above that you believe Dakin Farm may have, please contact Customer Service.
How to Contact Us
You may contact us any of several ways:
Write us at our Mailing Address
Dakin Farm, Inc.
5797 Route 7
Ferrisburgh, VT 05456
Call Toll Free 24 /7
1.800.99.DAKIN
1.800.993.2546
Fax
1.802.425.2765
Email
Send us a note!
California Privacy Rights / Do-Not-Track Signals
State of California residents have the legal right to request information about third party access and use of personal information in the previous year. In your request, please verify that you are a California resident and provide a current California address for our response. You are limited to one such request per calendar year.
We do not respond to Browser “Do Not Track” Signals. Some web browsers incorporate a “Do Not Track” feature that signals to Websites that you visit that you do not want to have your online activity tracked. There is no current industry standard or policy on this issue, so we do nothing with it at this time. Should this change, the privacy policy may be updated.
Links to Other Websites
The Dakin Farm website may contain links to other websites. Please be aware that we have no control of websites outside of the dakinfarm.com domain. If you provide information to a website that we link to, note that we are not responsible for its security. We recommend using caution when submitting data to websites and reading website's privacy policies.
Changes to our Policy
We may change this Policy from time to time. If we make changes, we will notify you by revising the Effective Date above. We encourage you to review the Policy to stay informed about our information practices and the ways you can help protect your privacy.